Ahead of the Curve

SIRFs-Up: How Spend-to-Impact Response Functions are changing the face of marketing, providing unprecedented ability to forecast and manage ROI.
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by Rex Briggs

THE SECRETS OF SIRFs

Spend-to-Impact Response Functions answer the most critical marketing questions – optimal spending levels, media mix, forecasted sales and campaign performance metrics.

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$100 MILLION IN ROI RESEARCH

Why are market leaders Best Buy, Coca-Cola, MTV and more collectively shifting billions in marketing spending globally? What do they know that you don’t?

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THE NEXT WAVE IN MARKETING

Rex Briggs, co-author of the best selling book What Sticks, is back, offering a front-row seat to the next wave of marketing – and secrets on how to catch the wave and profit.

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